Dental Care2

Dental SEO Mastery: A Step-by-Step Guide for Dentists


Dental SEO Mastery: A Step-by-Step Guide for Dentists


According to insights10, a healthcare-focused market research firm, the dental care market is estimated to extend at a compound annual profit of 9.40% from 2022 to 2030. It will reach dollar 1339 million in the year 2030. In order to overpower the market you need to construct a robust online presence

Confused, how will you do it?

Let us understand how you will do it. See there are dozens of dentists online present around the online globe. You need to understand the aspects like how to reach out to the maximum number of people to gain trust and favor among patients. Though you have an attractive and beautiful website, more is needed. Let me tell you why. Until your website is not on the main page of google it is of no use. It is almost like you hold a dentist clinic but no one is aware of it.

According to Backlinko study findings, hardly 0.63% of google searchers visit the second page of the results of Google. So you are invisible to the users until you are on google’s first page results. Here SEO(search engine optimization) comes to protect you. For new dentists and skilled dentists, SEO for the dentists is a must to rank higher and get new patients.

What is Dental SEO?

Dental SEO is a strategy performed to achieve the goal of visibility and online presence of dental practices on SERPs(search engine result pages) of search engines google, yahoo, and bing.

By implementing effective dental SEO tactics, dental practices can increase their visibility and attract more potential patients. With the help of a dental SEO guide without paying for ads you can get higher traffic on your website, which can ultimately turn into your patients.

Who can get the benefit of Dental SEO?

Dental SEO is a strategy performed to achieve the goal of visibility and online presence of dental practices on SERPs(search engine result pages) of search engines google, yahoo, and bing.

 By implementing effective dental SEO tactics, dental practices can increase their visibility and attract more potential patients. With the help of a dental SEO guide without paying for ads you can get higher traffic on your website, which can ultimately turn into your patients.

Who can get the benefit of Dental SEO?

  •   General dentists
  •   Pediatric dentists
  •   Orthodontists
  •   Periodontists
  •   Endodontics
  •   Prosthodontics

What is SEO?

SEOis all about enhancing a website’s ranking in an organic passage of the search results. There is importance in the advantage of ranking for a precise keyword word to your website more elongated period of time. The higher your website ranks the higher the probability of acquiring clicks. Recent studies demonstrate that the number one ranking on google fetches 27.6% clicks.

According to business types, digital marketing and SEO techniques differ. For dental practices, a Local SEO strategy is the best.

Local SEO for Dentists. How to Improve?

Optimizing websites for location-specific services directed as local SEO. Local SEO related to geographical locations. It performs competently for location-specific queries. You have searched your question as “Dentist near me”. So Google will show the results of dental practices near your town. Fundamentally, local SEO helps your dental practice website to visible in local search outcomes on google, creating brand awareness and lead generation.

To advance local SEO submit your website to local directories, So you can get backlinks from other local businesses. If you are located in more than one location or town. Create an individual landing page for each town and location where you deliver your services. It will be manageable for google to display your website to searchers in those locations.

Here are the best practices of SEO follow them to get the desired traction for your website and clinic.

SEO Marketing Elements

SEO is divided into three basic categories. Such as On-page SEO, Off-page SEO, and technical SEO. Before diving into the ocean of SEO understand EAT and YMYL.


EAT stands for “Expertise, Authoritativeness, and Trustworthiness”. Google evaluates the website pages based on the credibility of the page, author, and website. To improve EAT of your dental practice site you have content that expert authors write in certain fields. Ensure that any misleading or faulty information is not published on your site.

YMYL topics are related to health, finance, and mortgages and google has strict site quality control over these topics. YMYL stands for “Your Money or Your Life.” Google refers to pages that could potentially affect a person’s future happiness, health, financial steadiness, or security. Your dental practice site falls into this category. So make sure your dentistry site will help people, not hurt or harm people. So google will automatically take care of your site.

On-Page SEO for Dentists

On-page SEO is organizing a web page with specific keywords. Good use of HTML and quality content that navigates potential customers are the two most important factors of on-page SEO. To increase your website visibility you must incorporate web page elements like title tags, meta descriptions, headings, and internal links. Implementing on-page SEO assures that google is familiar with your website and how you provide worth to your visitors.

First thing first built a website with WordPress. WordPress sites perform excellently on desktops as well as mobiles. A few things you should keep in mind are that your website should provide a great user experience. It should be snappy loading and mobile-friendly.

While optimizing your web pages you should concentrate on the following factors:

1. Keyword Research

It is mandatory to know what are words and phrases potential patients and people searching for when they need the dental care services you provide. Include important keywords like teeth cleaning, dental bridges teeth whitening, braces, and implants.

Weall know the trend in the dentistry field keeps changing. For example, Celebrity shared on social media that she got her veneers done. You will instantly notice the hike in veneers for professional dentists. Use tools like google trends, ubbersugget, and SEMrush to get the awareness of trends in your field. Before finalizing the keyword look at the search volume and keyword difficulty of it.

To perform keyword planning use google keyword planner, Ahrefs keyword explorer, and SEMrush. Along with that, you should look at your competitor’s websites to find out which keywords they are focusing on.

 2. Heading Tags

You should use header tags that are H1, H2, H3, H4, etc. Heading tags provide structure to the content. It makes content well-organized form and visually more manageable for readers. It increases user engagement, so it’s a favorable sign for search engines to get on top. Always use your target keyword in headings.

3. Title Tags

In the search results, we find blue texts, they are title tags. The title tag denotes the title of a web page. Title tags play a major role in your dental practice site’s CTR(click-through rate). The right title is a must for any content to rank. Make sure the title should not exceed 60 characters. 

Include target keywords like “Dentist near me”, “Dental implants”, and “Teeth whitening cost”. So that search engines get an idea about the type of content you are posting. Along with that use some action words like what, why, and where.

4. Meta descriptions

The meta description is a preview of your site below the title tag. Follow the ideal meta description length of 150-160 characters. If it exceeds 160, Google will automatically cut off the text, making it a lower chance to get clicks. CTA words enhance CTR. For your dental website, you can add CTA words like Register, book an appointment now, Call us now, Learn more, or Schedule an appointment today.

5. Internal Links and External Links

With internal linking, you can create strong content pillars that eventually improve your site’s page ranking. Your homepage should have links to services pages. Link services page to your certain blogs. 

A link from one website to another website is called a backlink. Relevant external linking or backlinks help to build a site’s authority. More quality backlinks create a high opportunity of ranking in search engine result pages(SERPs)

6. URL structure

Never ignore this part. If your website URL is not structured then forget about traffic and rankings. URL can be a powerful tool to achieve great success in SEO. They provide a clear pathway for search engines to follow.

Let us understand with an example. If you have a URL: “” So this structured URL is easy to read. Right? By incorporating a structured URL, you can improve your brand’s recognition among patients, navigate patients, and provides a more satisfactory user experience. It is helpful for both users and search engines.

7. Include MUM Update Feature

MUMis aMulitask Unified Model. Google introduced an update in May 2021. To provide the best user experience the searches will be decoded in a semantic way, this update focuses on the factors that are capable of giving on-point and quick information to the searchers.

You should include the following tactics to get better SERP results:

  • Featured Snippets
  •  Videocontent of the testimonial and case studies
  •   Local Pack
  •   Images
  •   FAQs
  •  People Also Ask
  •  GoogleReviews

 Off-Page SEO

To create an impact on search engine result pages the actions taken out from sites are referred to as off-site or off-page SEO. Off-page SEO is more crucial than on-page SEO. Because if you have links on your site, it makes a huge difference in SEO rankings and building domain authority. There are factors that need to take care of as follows:

1. Setting Up a GMB Profile

GMBis an abbreviation of Google My Business. GMB works best for the local patients to find you. GMB pop-up displays in google search results and google maps. For local SEO GMB works as the best directory for dentists. To achieve the foremost result in SERPs you need to set up and optimize your GMB profile.

How will you do it?

Provide core business information including name, address, phone number, website, and description. Make sure every piece of information you provide is correct. Any incorrect information can hinder your ranking and patients get frustrated. Add photos of your clinic, teammates, and successful and satisfied cases. Add videos of your services, and incorporate keywords in your profile.

After optimizing ask for a GMB review. More reviews=More patients. Reviews help in building trust among patients. At last, update posts monthly. Add posts related to new services, limited-period offers, and changes in opening hours. You should add links and call-to-action words so patients can schedule an appointment easily.

2. Local Business Listing

Do you remember yellow paper’s physical phone book directories? Instead, now people use online directories that are specific to the local area. If you are not on the directory list of dentists across the country as well as online local dental directories. You are definitely missing out. A study shows 90% of patients search on google to find a dentist. If you have listed your dental practice site in the local directories builds trust, visibility, and popularity in the local area. It will help your website to rank higher so that your potential patients can discover you.

 3. Patient’s Reviews

Always ask patients to leave a review or feedback. Positive reviews tend to rank your GMB profile and website rank on the top. An online dentist review survey conducted a study found that 86% of patients rely on online reviews before visits. Ratings or reviews help in improving local SEO. Reviews are usually considered user-generated content(UGC). UGC is simply the type of content where people feel engaged and spend more time on your site. Thus reviews are great for building trust and social proof among competitor sites.

4. Build a Social Media Presence

Social signals can create a huge impact on your website rankings. Google promotes those dental practitioners who are present on various social media platforms posting valuable, trustworthy, and engaging content related to oral and personal care. You should have social sharing buttons on your website. Your posts should contain links to your blogs, helpful videos, and images.

5. Backlinks

Backlinks are links pointing to your website from another website. Your dental practice’s website is featured on an authoritative website. Authoritative backlinks add worth to your website. In backlinks, you should emphasize more on quality rather than quantity. Google trusts educational and government site domains with a .gov or .edu ending. If you get backlinks from them, a huge positive boom ranking is waiting for you.

You can get qualitative backlinks focusing on guest posting and broken links. You should focus on getting backlinks that have relevance to your field. Let us assume your dentistry site got a backlink from a veterinarian’s website. It is of no use. Posting content as a guest post on other sites can help you in having good backlinks. Broken link-building methods can be used to get backlinks. Reach out to the website that posted dental health articles. If sites lead to a dead website or 404 page reach out to them if you have covered a similar topic. This is also a possible way to have a quality backlink.

Once you have set up quality backlinks you should look into a bunch of other factors like positive user experience, website loading time, meta title, and meta descriptions. Combining on-page and off-page SEO needs to examine for the top rankings.

Technical SEO

here is zero possibility of ranking your dental practice site in the case where search engines fail to identify the type of website or content you have or the categories present on the site. To fix this issue technical SEO needs to be done in an accurate way. Technical SEO is an important aspect of SEO. By optimizing various technical factors search engines’ virtual spiders can smoothly crawl and index your site quickly and successfully. If you are struggling to find out what is damaging your site’s technical SEO use the “Site Audit” tool to identify and solve the issue.

The following factors need to be focused on to improve user experience and SEO ranking:

  •  WebPageloading speed/Time
  •  Mobile-friendliness
  •  Structured Schema
  •  Structure of Website(use of good HTML to help crawlers to identify and understand the
  •  site)
  •  Redirect Pages
  •  Fixing duplicate Indexing
Some issues related to unique meta-description writing and adding suitable structured data you can solve. But most dentists do not have knowledge of coding. So it is safe to hand over those issues to a web developer.


Comprehending and executing thorough SEO strategies can extraordinarily improve your reach to patients. It will undoubtedly give you recognition with more visibility, traffic, branding, and a higher reputation for sure. SEO takes time, once you have mastered the art of SEO it will surely give you a sparkling, radiant smile to you and your clinic.